Ikuna had similar success with the teddy bear top. …and so far, so good! While there’s definitely a youthful, traditional girlishness to Ank Rouge’s designs, the understated colors of the pieces meant they didn’t look out of place on a woman of Ikuna’s mature sophistication. She started by slipping on the dress and jacket… They all looked cute, but the question Ikuna wanted to answer was whether or not they’d look cute on her. …and, finally, a miniskirt with shoulder straps. …a blouse with a frilly collar and a ribbon… …another frilly collar, this time as part of a teddy bear-print top… …a dress (with frilly collar, of course) and skirt… There was a short black coat (with included a hair ribbon, of course)… And finally, if she started to feel embarrassed while at the register, she could just say she was picking up the fukubukuro for her niece or something.īack at the office and away from the public’s eyes, Ikuna opened up her lucky bag and spread out its six items, which were exactly the sort of styles she’d been expecting and hoping for. In addition, since it already contains a complete ensemble, she wouldn’t have to feel awkward spending an extended time browsing a store where every other shopper is younger than her by a decade or more. ▼ Yes, even the Ank Rouge lucky bag has frills.įor starters, the blind-buy lucky bag represents a savings, since the total value of its contents is more than the bag’s 16,500-yen (US$143) asking price.
So when she found out that Ank Rouge was offering a New Year’s fukubukuro/lucky bag, she figured this was the perfect opportunity to find out. Ikuna’s been wanting to try the brand’s styles for herself, but at the same time, she’s a little self-conscious about whether she, a woman in her 30s, can pull off such a youthful look. “Their clothes are like a blend of classic cuteness with a dash of gothic Lolita style,”Ikuna describes the brand, “with all sorts of frills and ribbons.” SoraNews24 headquarters is located in the Shinjuku neighborhood, and a side effect of working in the heart of downtown Tokyo is that we get regular updates on current fashion trends just by walking to the office. Recently, our Japanese-language reporter Ikuna Kamezawa has been noticing bigger and bigger crowds of teen and early-20s shoppers at Ank Rouge. Ikuna takes a chance on a lucky bag she’s in the market, but not the target market, for.
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